Privacy Policy

Effective Date: January 2025 · Toronto, Ontario, Canada

At Suteraa, we believe that style should feel personal, and so should the way we handle your information. This Privacy Policy outlines how Suteraa ("we", "us", or "our") collects, uses, and safeguards the personal information of visitors and customers who engage with our website at suteraa.com or use any of our related services (collectively, the "Platform").

By continuing to browse or shop with us, you acknowledge the practices described below. If anything here raises concerns, please reach out to us before using the Platform, our details are at the bottom of this document.

1. Updates to This Policy

Our business evolves, and so may the ways we handle data. We reserve the right to revise this Privacy Policy at any time. Any updates will be published on this page with a revised effective date. Where changes are material, we will make reasonable efforts to notify you, for instance, via email or a notice on our website. Continued use of the Platform following any update constitutes acceptance of the revised terms.

2. What Information We Gather

2a. Information You Give Us Directly

When you create an account, place an order, contact our team, or otherwise engage with Suteraa, you may provide us with:

Your name, email address, phone number, and mailing or billing address
Payment confirmation details (processed securely via third-party payment partners)
Account login credentials, including your username and password
Style preferences, sizes, or wish-list items you save within your account
Any messages, feedback, or queries you send through our contact or support channels

2b. Information Collected Automatically

When you interact with our Platform, we may automatically receive certain technical information, including:

Device type, operating system, and browser details
Your IP address and approximate geographic region
Pages visited, time spent, and actions taken on the site
Referral source (e.g., the link or ad that brought you to our site)

This information is gathered through standard web technologies such as cookies, tracking pixels, and analytics software. Please see Section 6 for more on how we use these tools.

2c. Information From External Sources

We may supplement the information we hold about you with data received from trusted third-party partners, including our e-commerce platform provider, shipping and logistics partners, and advertising platforms. All such data is handled in accordance with this Privacy Policy.

3. How We Use Your Information

The information we collect serves a number of purposes, all of which are tied to delivering a high-quality experience and running a responsible business:

Processing and fulfilling your orders, including coordinating shipping and handling returns or exchanges
Managing and maintaining your account, including sending transactional notifications such as order confirmations and shipping updates
Personalising your experience, surfacing styles, recommendations, and content we think you'll love
Sending marketing communications (emails, SMS, and promotions) where you have consented under Canada's Anti-Spam Legislation (CASL)
Detecting and preventing fraudulent activity, unauthorised access, or other security concerns
Complying with our legal and regulatory obligations
Improving the overall performance, design, and functionality of the Platform

4. Sharing Your Information

Suteraa does not sell your personal information. We may, however, share it in the following circumstances:

With service providers who support our operations, such as payment processors, courier and fulfillment partners, email platforms, and IT and analytics vendors, who are bound by confidentiality and data protection obligations
With advertising and marketing partners, to help us reach customers who may be interested in Suteraa, subject to their own applicable privacy practices
In connection with a corporate transaction such as a merger, acquisition, or asset sale, where personal data may form part of the transferred assets
Where required by applicable law, court order, or government authority, or where we believe disclosure is necessary to protect the rights or safety of Suteraa, our customers, or others

Any user-generated content you post publicly on our Platform (such as product reviews) will be visible to other users. Please keep this in mind before sharing personal details in those spaces.

5. Third-Party Websites

Our Platform may contain links to external sites or resources that are not operated by Suteraa. We are not responsible for the content, security, or privacy practices of any linked third-party sites. We encourage you to review the privacy policies of any site you visit through a link from ours.

6. Cookies & Tracking Technologies

We use cookies and similar tracking tools to make our Platform work properly, to analyse site performance, and to tailor the advertising and content you see both on and off our website.

You can control cookies through your browser settings. Be aware, however, that disabling certain cookies may affect how the Platform functions, some features may become unavailable or behave unexpectedly. Blocking cookies does not entirely prevent the sharing of data with third-party advertising partners.

7. Children's Privacy

Suteraa is intended for adults and is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe your child has submitted personal information to us, please contact us immediately and we will take steps to promptly remove that data. We do not knowingly disclose personal information of minors for commercial purposes, consistent with applicable Canadian privacy legislation.

8. Data Security & Retention

We take reasonable technical and organisational steps to protect your personal information against unauthorised access, loss, or misuse. That said, no digital system is entirely immune to risk, and we cannot guarantee absolute security , particularly for data transmitted over the internet.

We retain your personal information for as long as is necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law (for example, to satisfy accounting, tax, or legal obligations).

9. Your Privacy Rights (Canadian Residents)

Suteraa respects and upholds your rights under the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as applicable provincial legislation including Quebec's Law 25, Alberta's PIPA, and British Columbia's PIPA. Depending on your province of residence, you may have the right to:

Access: Request a copy of the personal information we hold about you, and details on how it is used and shared
Correction: Ask us to update or correct any inaccurate or incomplete information
Withdraw Consent: Revoke consent to the collection, use, or disclosure of your personal data at any time (subject to legal or contractual limitations)
Deletion: Request that we erase your personal information, subject to applicable legal exceptions
Portability: Where required by provincial law (such as Quebec's Law 25), request your data in a structured, portable format
Opt-Out of Marketing: Unsubscribe from our promotional emails at any time using the unsubscribe link in each email, or reply STOP to opt out of SMS messages. Note that opting out of marketing does not affect transactional communications

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. We aim to respond within the timeframes required under applicable Canadian law.

10. Complaints

If you have a concern about how we've handled your personal information, please reach out to us first, we take every complaint seriously and will work with you toward a resolution. If you remain unsatisfied after contacting us, you may escalate your concern to the Office of the Privacy Commissioner of Canada at priv.gc.ca, or to your applicable provincial privacy regulator.